![]() And start to actually advertise the game and push it more. "We're doing updates through the year, we're going to to keep doing that, and using the learning we've gained as a studio. "You can just see that Sonic is such a big IP we haven't actually done any advertising or user acquisition yet on Sonic Dash," Southall told us. Southall said Dash offered a more "natural" fit for the speedy IP than Jump, and he feels there's plenty of scope for growth with the 3D runner, including bringing it to Japan where it remains unreleased. Jump, released last October, is a paid download, while Dash is free-to-play after initially requiring a purchase when it raced out in March of this year. ![]() Furthermore, each day sees 1 million active Dash-ers, as well as 100,000 new users jog onto the game, some several months after it was released. Chief Technical Officer Chris Southall told Joystiq vertical platormer Jump is up to 8 million downloads, while endless runner Dash is at a whopping 20 million. Built-for-mobile games Sonic Jump and Sonic Dash are spiking big download numbers, and UK Sega dev Hardlight Studios believes they can still rise significantly.
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